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Diamond Basics

Every diamond is unique. Each reflects the story of its arduous journey from deep inside the earth to a cherished object of adornment and an investor’s best friend. Yet all diamonds share certain features that allow one to compare and evaluate them in choosing the right investment diamond for you.


Getting Started

Choosing the Right Diamond

Diamonds might be a girl’s best friend but did you know they could also be an investor’s best friend thanks to a global decline in the production of quality gems and rising demand.

Diamonds have consistently gone up over the last 40 years. In this video, Christie's Head of Jewelry, explains how you can concentrate great wealth in the palm of your hand. Diamonds are not only a symbol of bestowing your love but make a great investment due to their store of wealth, low volatility, privacy, portability and worldwide value.

The 4Cs of Diamond Quality

Becoming An Expert Investor in Diamonds

There is no other object quite like a diamond. It is found in the most remote places on earth, and the fact that it forms at all is something of a miracle. It takes about one ton of rock to recover less than half a carat, making diamonds one of the rarest and most desired gemstones in the world. A diamond is a testament of endurance and strength – and not surprisingly, the ultimate symbol of love. But it doesn’t stop there, thanks to a global decline in the production of quality gems and rising demand, diamonds are fast-becoming a great vehicle for investors. But before investing, it’s important to understand the characteristics that distinguish diamonds, the 4Cs. Click on the blocks below to learn more.


The Color Scale ranges from D (Colorless) to Z (Light Yellow or Brown)

A diamond’s appearance is significantly influenced by its color which ranges from D (colorless) to Z (light yellow). A colorless diamond will exude flashes of light in a spectrum of hues, a characteristic referred to as “fire”. Color in a diamond inhibits its ability to reflect light. Therefore diamonds will not have the same fire as colorless or near colorless diamonds.

D Highest-quality color grade a diamond can receive

Diamonds Color Scale


Clarity Scale includes eleven clarity grades ranging from Flawless to I3

Inclusions are nature’s birthmarks, the characteristics, or lack thereof, that make each and every diamond unique. The fewer visible inclusions and blemishes a diamond has, the better its clarity rating, and the more rare and valuable it is.

F-IF - Flawless / Internally Flawless

VVS - Very Very Slight Inclusions

VS - Very Slight Inclusions

SI - Slight Inclusions

I - Inclusions

Diamonds Clarity Scale
The Anatomy of A Diamond


The Cut Scale ranges from Excellent to Poor

A polished diamond’s beauty lies in its complex relationship with light. The magnificent display you see is made up of three attributes: Brightness is the combination of all white light reflecting from the surface and interior of a diamond. Fire describes the “flares” of color emitted from a diamond. Scintillation describes the pattern of light and dark areas and the sparkle you see when the diamond, the light, or the observer moves. A diamond’s proportions affect its light performance, which in turn affects its beauty and overall appeal.

Diamond Cut


One carat equals 200 milligrams or 0.2 grams in weight

Since 1913, the weight of diamonds and gemstones has been measured in carats. When comparing carats to the metric system, 1 carat is equal to 0.2 grams or 0.007 ounces. With all other factors being equal, diamonds of greater carat weights are exponentially more valuable than diamonds with lower carat weights.

Diamond Carat Weight

Diamond Shape

A diamond’s shape is its outline when viewed from the top and is one of its most important defining characteristics. Round brilliant cut diamonds have long been the most popular, although many consumers prefer alternative shapes, including, princess, cushion, and pear, among others.

Diamond Shapes


Fancy Colored Investment Grade Diamonds

Fancy Colored Investment Grade Diamonds are graded differently than white bullion diamonds. The 4Cs are used but the color, including intensity of color and hues, is considered the diamond’s most important attribute. Fancy colored diamonds are found in 12 different colors with more than 90 secondary hues and nine intensity levels within the 234 color combinations. According to Forbes, their rarity and beauty makes some of these diamonds worth well into the millions of dollars.

Fancy Colored Diamonds

Fancy colored diamonds have a longer shelf life and do not get worn out as easily as white bullion diamonds, thus making them the optimal choice when investing in diamonds for their store-of-value. The greatest thing about a Fancy Colored Diamond is that it never fades and the value of these diamonds have grown far greater than most other investments. A diamond can be stored for years, and other than simply wiping the diamond clean it will sparkle as much as it did the day it was first polished. These diamonds truly are forever and are considered the ultimate choice when investing in diamonds.

Choose Your Diamond

Investment Grade

Investing in Bullion Diamonds


Investing in Investment Grade Diamonds

Argyle Color

Invest in Diamonds

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